The moment you begin creating content just to feed the machine that is social media, is the moment you become its servant.
If you want to save yourself from burnout or losing sight of what really matters in life, focus on creating content that satisfies your needs, not the machine’s.
Otherwise, you run the risk of being manipulated into creating content & acting in ways that don’t accurately represent who you are or who you want to be. And when this happens, no amount of likes is going to make you happy.
Because the truth is, that in the grand scheme of things, it’s not likes that really matter, it’s the quality of the connection between you, your work, and who you share it with that matters. Potent beats popular.
The normal price of the Kindle edition of my book is $9.99. Amazon recently suggested that $5.19 might be the sweet spot price in prompting enough additional sales that I might actually earn more royalties than I would if I keep the price at $9.99.
So I’m going to run a test for the next week or two to see if there’s any truth to that. So if you’d like to pick up a copy of my book for almost 50% off, now is a good time. Or if you know someone who might want to read it, now would be a good time to let them know.
If I do see an increase in sales, I may just keep it at $5.19. If not, it’s back to $9.99 — as my book has actually been doing quite well at that price point recently. And yes, it’s currently discounted on Amazon sites worldwide.
You may not be able to do everything, but you can always do something. So rather than bemoan the fact that you don’t have all the resources you want or that circumstances are not ideal, why not focus on what you can do with what you have.