You don’t need a million likes to matter. People who are truly touched by what you offer are far more likely to express it in a way that is far more meaningful than mindlessly mashing a button.
Just because something appears popular doesn’t mean it’s meaningful. In fact, much of the most liked content online is quickly forgotten.
In a world of superficially soothing content, concern yourself less with how popular your posts are and concern yourself more with how much of an impact what you have to offer has on the people it truly matters to.
