You don’t have to exaggerate or make something sensational to make a point. In fact, by doing so you often lessen the truthfulness — and therefore lessen the potential impact — of what you’re trying to say.
If you’re not posting what you truly want to post on social media, but are instead posting things based on what you think will garner the most likes or engagement, you may think you’re manipulating the system, but the fact is, you’re the one being manipulated.
When you skip the opportunity to post what actually speaks to you, but instead post based on what you think will be popular, you’re playing into the hands of social media companies who have trained you to do their bidding.
Too many people spend too much time trying to be popular — or trying to produce popular things — an not enough time doing things that they’ll be proud of no matter the outcome is.
Being truly proud of your work and what you accomplish is rewarding regardless of its popularity.
Consistently doing — and seeking out things you can do that you’ll be proud of, no matter how things turn out — can be tremendously rewarding and will often increase one’s sense of self-worth and feelings about their life.
Over the years, I’ve received many requests to follow people on social media — or to like their content in exchange for a return of their “favor” of liking my content or following me — and I eventually started saying no.
And this is always awkward because people’s first thought is that I am rejecting them — when, in actuality, I am doing them (and myself) a favor by keeping the motivation for liking content or following others authentic.
So, while I’m happy to help people in whatever meaningful ways that I can, I don’t exchange or negotiate social media favors or arrangements because it leads to inauthentic behavior & expectations.
This means I will not like posts or subscribe to or follow people by request or simply because someone likes my content or follows me.
Once people make arrangements to trade social media favors, they become a slave to the social media machine where actions are no longer motivated by a genuine interest in other people or what they offer, but instead become motivated by a feeling of obligation or expectation or what a person wants in return.
I’ve done it. I’ve played the game.
I’ve followed people not because I liked them (I likely didn’t know them) or what they had to offer, but because I hoped that by following them, they would follow me back. And I’ve liked other people’s posts with the hope they would like mine back. And it works. A percentage of people will return the “favor”.
But is it really a favor when the positive engagement you think you’re getting for what you post isn’t done out of a genuine appreciation for it? No.
The best followers you will ever gain are those who have a genuine interest in you and what you offer and not those who simply follow you out of a feeling of obligation or reciprocation.
Imagine how much better it will feel when you can act with authenticity and simply follow people you want to follow or like content that you actually like and not because you feel obligated to.
Please like, follow, and subscribe to whoever you wish out of genuine desire — and I will do the same.
If you don’t like my content, don’t like it. If you don’t want to follow me, don’t. And if you do, do. It’s as simple as that.