Over the years, I’ve received many requests to follow people on social media — or to like their content in exchange for a return of their “favor” of liking my content or following me — and I eventually started saying no.
And this is always awkward because people’s first thought is that I am rejecting them — when, in actuality, I am doing them (and myself) a favor by keeping the motivation for liking content or following others authentic.
So, while I’m happy to help people in whatever meaningful ways that I can, I don’t exchange or negotiate social media favors or arrangements because it leads to inauthentic behavior & expectations.
This means I will not like posts or subscribe to or follow people by request or simply because someone likes my content or follows me.
Once people make arrangements to trade social media favors, they become a slave to the social media machine where actions are no longer motivated by a genuine interest in other people or what they offer, but instead become motivated by a feeling of obligation or expectation or what a person wants in return.
I’ve done it. I’ve played the game.
I’ve followed people not because I liked them (I likely didn’t know them) or what they had to offer, but because I hoped that by following them, they would follow me back. And I’ve liked other people’s posts with the hope they would like mine back. And it works. A percentage of people will return the “favor”.
But is it really a favor when the positive engagement you think you’re getting for what you post isn’t done out of a genuine appreciation for it? No.
The best followers you will ever gain are those who have a genuine interest in you and what you offer and not those who simply follow you out of a feeling of obligation or reciprocation.
Imagine how much better it will feel when you can act with authenticity and simply follow people you want to follow or like content that you actually like and not because you feel obligated to.
Please like, follow, and subscribe to whoever you wish out of genuine desire — and I will do the same.
If you don’t like my content, don’t like it. If you don’t want to follow me, don’t. And if you do, do. It’s as simple as that.