The moment you begin creating content just to feed the machine that is social media, is the moment you become its servant.
If you want to save yourself from burnout or losing sight of what really matters in life, focus on creating content that satisfies your needs, not the machine’s.
Otherwise, you run the risk of being manipulated into creating content & acting in ways that don’t accurately represent who you are or who you want to be. And when this happens, no amount of likes is going to make you happy.
Because the truth is, that in the grand scheme of things, it’s not likes that really matter, it’s the quality of the connection between you, your work, and who you share it with that matters. Potent beats popular.