If you’re not posting what you truly want to post on social media, but are instead posting things based on what you think will garner the most likes or engagement, you may think you’re manipulating the system, but the fact is, you’re the one being manipulated.

When you skip the opportunity to post what actually speaks to you, but instead post based on what you think will be popular, you’re playing into the hands of social media companies who have trained you to do their bidding.