Dear marketers, media, and advertisers –

There is a huge difference between fulfilling people’s actual needs and preying on people’s weaknesses or desires. Marketing doesn’t have to be so manipulative.

Don’t try to sensationalize it. Don’t create conflict where none exists. Don’t promise me miracles. Don’t try to bait and switch me. Don’t feed on my fears. Just provide me with the facts. Let me make up my own mind. Stop all the bullshit.

Want to fill a niche? Want to fulfill people’s needs? The answer is integrity. We need integrity in marketing, the media, and our relationships now more than ever.

Prove to me you’re honest, authentic, and have integrity, and you will have a loyal customer/consumer/friend and someone who will work on your behalf to provide honest word-of-mouth for life.

That is far more valuable in the long run than meeting your short-term & short-sighted goals, monthly quotas, and quarterly reports.

Related:

• We are surrounded
• Integrity
• A tough pill to swallow
• Stop wasting your time following someone else’s idea of the ideal life.
• Not giving a damn is not the answer