{"id":289,"date":"1993-01-01T12:00:00","date_gmt":"1993-01-01T12:00:00","guid":{"rendered":"http:\/\/headshotsadvice.com\/?p=289"},"modified":"2020-04-28T15:26:27","modified_gmt":"2020-04-28T19:26:27","slug":"the-headshot-photographer-charges-a-premium-price-but-isnt-your-career-worth-it","status":"publish","type":"post","link":"https:\/\/zerodean.com\/photography\/headshot-photographer-marketing-tactics-exposed\/the-headshot-photographer-charges-a-premium-price-but-isnt-your-career-worth-it\/","title":{"rendered":"The headshot photographer charges a premium price, but \u201cisn\u2019t your career worth it?\u201d"},"content":{"rendered":"

The headshot photographer charges a premium price, but “isn’t your career worth it?”<\/h2>\n

You get what you pay for. Right?<\/h2>\n

Your career may be worth it, but you don’t always get what you pay for.<\/p>\n

While we often equate product quality with price, a photographer who charges a premium price doesn’t necessarily provide photos that are better than a photographer who charges much less.<\/p>\n

So be careful not to be manipulated into working with a headshot photographer simply because their rates are above the average of other headshot photographers in your area.<\/p>\n

In the end, choose a headshot photographer based on the quality of their work and your specific needs.<\/p>\n","protected":false},"excerpt":{"rendered":"

The headshot photographer charges a premium price, but “isn’t your career worth it?” You get what you pay for. Right? Your career may be worth it, but you don’t always get what you pay for. While we often equate product quality with price, a photographer who charges a premium price doesn’t necessarily provide photos that … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"generate_page_header":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-289","post","type-post","status-publish","format-standard","hentry","category-headshot-photographer-marketing-tactics-exposed"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":269,"url":"https:\/\/zerodean.com\/photography\/headshot-photographer-marketing-tactics-exposed\/the-photographer-highlights-the-fact-that-theyve-worked-with-celebrities\/","url_meta":{"origin":289,"position":0},"title":"The photographer highlights the fact that they’ve worked with celebrities.","author":"Zero Dean","date":"January 1, 1993","format":false,"excerpt":"The headshot photographer highlights the fact that they've worked with celebrities. This is a marketing tactic intended to improve your perception of the photographer by impressing you with the fact they have photographed celebrities. Perhaps recently -- or perhaps they are still promoting their brush with fame as far back\u2026","rel":"","context":"In "Headshot Photographer Marketing Tactics Exposed"","block_context":{"text":"Headshot Photographer Marketing Tactics Exposed","link":"https:\/\/zerodean.com\/photography\/category\/headshot-photographer-marketing-tactics-exposed\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":252,"url":"https:\/\/zerodean.com\/photography\/headshot-photographer-marketing-tactics-exposed\/not-working-with-them-could-jeopardize-your-acting-career\/","url_meta":{"origin":289,"position":1},"title":"They imply that not working with them could jeopardize your acting career.","author":"Zero Dean","date":"January 1, 1993","format":false,"excerpt":"The headshot photographer implies that if you don't work with them, it could jeopardize your acting career. This is a scare tactic intended to motivate you through fear. Of all the good reasons to work with a photographer, making the decision to do so out of fear is not one\u2026","rel":"","context":"In "Headshot Photographer Marketing Tactics Exposed"","block_context":{"text":"Headshot Photographer Marketing Tactics Exposed","link":"https:\/\/zerodean.com\/photography\/category\/headshot-photographer-marketing-tactics-exposed\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":255,"url":"https:\/\/zerodean.com\/photography\/headshot-photographer-marketing-tactics-exposed\/the-photographer-claims-to-have-a-totally-unique-process-to-create-headshots\/","url_meta":{"origin":289,"position":2},"title":"The photographer claims to have a totally unique “process” to create headshots.","author":"Zero Dean","date":"January 1, 1993","format":false,"excerpt":"The photographer claims to have a totally unique \"process\" to create headshots. While the photographer may have a totally unique process to create their headshots, it's not rocket science. A headshot is a photo of a person's head. Face forward (obviously not the back of the head!). It should be\u2026","rel":"","context":"In "Headshot Photographer Marketing Tactics Exposed"","block_context":{"text":"Headshot Photographer Marketing Tactics Exposed","link":"https:\/\/zerodean.com\/photography\/category\/headshot-photographer-marketing-tactics-exposed\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":280,"url":"https:\/\/zerodean.com\/photography\/headshot-photographer-marketing-tactics-exposed\/the-photographer-claims-that-professionals-are-the-only-ones-who-can-get-your-headshots-done-right\/","url_meta":{"origin":289,"position":3},"title":"The photographer claims that professionals are the only ones who can get your headshots done right.","author":"Zero Dean","date":"January 1, 1993","format":false,"excerpt":"Professional photographers are the only people who can get your headshots done right. Right? Wrong. It is entirely possible for anyone with a decent camera to capture a stunning headshot. Sometimes your \"buddy with the camera\" can get good shots, too. But in many cases, getting that shot will take\u2026","rel":"","context":"In "Headshot Photographer Marketing Tactics Exposed"","block_context":{"text":"Headshot Photographer Marketing Tactics Exposed","link":"https:\/\/zerodean.com\/photography\/category\/headshot-photographer-marketing-tactics-exposed\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":272,"url":"https:\/\/zerodean.com\/photography\/headshot-photographer-marketing-tactics-exposed\/the-headshot-photographer-claims-to-know-casting-directors-who-love-their-work\/","url_meta":{"origin":289,"position":4},"title":"The headshot photographer claims to know casting directors who love their work.","author":"Zero Dean","date":"January 1, 1993","format":false,"excerpt":"The headshot photographer claims to know casting directors who love their work. The idea behind using this in a marketing fashion is that the photographer wants you to believe that due to their relationship with casting directors who love their work, that you're far more likely to be called in\u2026","rel":"","context":"In "Headshot Photographer Marketing Tactics Exposed"","block_context":{"text":"Headshot Photographer Marketing Tactics Exposed","link":"https:\/\/zerodean.com\/photography\/category\/headshot-photographer-marketing-tactics-exposed\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":265,"url":"https:\/\/zerodean.com\/photography\/headshot-photographer-marketing-tactics-exposed\/the-headshot-photographer-claims-that-their-headshots-will-get-you-work\/","url_meta":{"origin":289,"position":5},"title":"The headshot photographer claims that their headshots will get you work.","author":"Zero Dean","date":"January 1, 1993","format":false,"excerpt":"Photographers like to use statements in their marketing that show you the benefits of working with them vs. others. While this is \"Marketing 101\", not every claim being made is as straightforward as it first appears and it helps to understand when you are being manipulated. What do actors want?\u2026","rel":"","context":"In "Headshot Photographer Marketing Tactics Exposed"","block_context":{"text":"Headshot Photographer Marketing Tactics Exposed","link":"https:\/\/zerodean.com\/photography\/category\/headshot-photographer-marketing-tactics-exposed\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/zerodean.com\/photography\/wp-json\/wp\/v2\/posts\/289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zerodean.com\/photography\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zerodean.com\/photography\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zerodean.com\/photography\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zerodean.com\/photography\/wp-json\/wp\/v2\/comments?post=289"}],"version-history":[{"count":0,"href":"https:\/\/zerodean.com\/photography\/wp-json\/wp\/v2\/posts\/289\/revisions"}],"wp:attachment":[{"href":"https:\/\/zerodean.com\/photography\/wp-json\/wp\/v2\/media?parent=289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zerodean.com\/photography\/wp-json\/wp\/v2\/categories?post=289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zerodean.com\/photography\/wp-json\/wp\/v2\/tags?post=289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}