{"id":274,"date":"1993-01-01T12:00:00","date_gmt":"1993-01-01T12:00:00","guid":{"rendered":"http:\/\/headshotsadvice.com\/?p=274"},"modified":"2020-04-28T15:26:31","modified_gmt":"2020-04-28T19:26:31","slug":"the-photographer-has-been-featured-in-the-media","status":"publish","type":"post","link":"https:\/\/zerodean.com\/photography\/headshot-photographer-marketing-tactics-exposed\/the-photographer-has-been-featured-in-the-media\/","title":{"rendered":"The photographer has been featured in the media."},"content":{"rendered":"<h2>The photographer has been on TV (so they must be good).<\/h2>\n<p>Photographers who have been on TV are proud of the fact, but they also use this &#8220;as seen on TV&#8221; as a way to make themselves look important or significant in the eyes of others.<\/p>\n<p>The fact a photographer has been on TV is no guarantee that you&#8217;ll get better photographs or have a greater experience than working with a photographer who has not.<\/p>\n<p>In the end, judge the photographer&#8217;s work, evaluate the costs, and choose the photographer you feel is best able to suit your individual needs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The photographer has been on TV (so they must be good). Photographers who have been on TV are proud of the fact, but they also use this &#8220;as seen on TV&#8221; as a way to make themselves look important or significant in the eyes of others. The fact a photographer has been on TV is &#8230; <a title=\"The photographer has been featured in the media.\" class=\"read-more\" href=\"https:\/\/zerodean.com\/photography\/headshot-photographer-marketing-tactics-exposed\/the-photographer-has-been-featured-in-the-media\/\" aria-label=\"Read more about The photographer has been featured in the media.\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"generate_page_header":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-274","post","type-post","status-publish","format-standard","hentry","category-headshot-photographer-marketing-tactics-exposed"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":269,"url":"https:\/\/zerodean.com\/photography\/headshot-photographer-marketing-tactics-exposed\/the-photographer-highlights-the-fact-that-theyve-worked-with-celebrities\/","url_meta":{"origin":274,"position":0},"title":"The photographer highlights the fact that they&#8217;ve worked with celebrities.","author":"Zero Dean","date":"January 1, 1993","format":false,"excerpt":"The headshot photographer highlights the fact that they've worked with celebrities. This is a marketing tactic intended to improve your perception of the photographer by impressing you with the fact they have photographed celebrities. Perhaps recently -- or perhaps they are still promoting their brush with fame as far back\u2026","rel":"","context":"In &quot;Headshot Photographer Marketing Tactics Exposed&quot;","block_context":{"text":"Headshot Photographer Marketing Tactics Exposed","link":"https:\/\/zerodean.com\/photography\/category\/headshot-photographer-marketing-tactics-exposed\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":228,"url":"https:\/\/zerodean.com\/photography\/photographer-marketing\/the-photographer-who-highlights-their-professional-equipment\/","url_meta":{"origin":274,"position":1},"title":"The photographer who highlights their &#8220;professional&#8221; equipment.","author":"Zero Dean","date":"January 1, 1993","format":false,"excerpt":"The photographer only uses \"professional\" equipment or their equipment is superior to others. Yes, there is such a thing as \"professional\" equipment. But professional equipment doesn't make someone a better photographer. In the photography world, there are countless stories of amatuer photographers who always purchase the latest and greatest equipment\u2026","rel":"","context":"In &quot;Photographer Marketing&quot;","block_context":{"text":"Photographer Marketing","link":"https:\/\/zerodean.com\/photography\/category\/photographer-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":241,"url":"https:\/\/zerodean.com\/photography\/photographer-marketing\/the-photographer-promotes-a-limited-time-offer\/","url_meta":{"origin":274,"position":2},"title":"The photographer promotes a &#8220;limited time&#8221; offer.","author":"Zero Dean","date":"January 1, 1993","format":false,"excerpt":"The photographer promotes a \"limited time\" offer. There is a reason why sales are popular. And there's also a reason why every holiday season, there are one or two \"must have\" holiday items that are nearly impossible to find. Scarcity makes people act. When people think something is in short\u2026","rel":"","context":"In &quot;Photographer Marketing&quot;","block_context":{"text":"Photographer Marketing","link":"https:\/\/zerodean.com\/photography\/category\/photographer-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":233,"url":"https:\/\/zerodean.com\/photography\/photographer-marketing\/they-imply-their-years-of-experience-makes-them-better\/","url_meta":{"origin":274,"position":3},"title":"The photographer highlights their years of experience.","author":"Zero Dean","date":"January 1, 1993","format":false,"excerpt":"The photographer highlights the fact that they've worked professionally for many years. While this can simply be presented as a fact, the typical reason to mention years of experience is to impress you. Often years of experience are an indicator that a person is very good at what they do.\u2026","rel":"","context":"In &quot;Photographer Marketing&quot;","block_context":{"text":"Photographer Marketing","link":"https:\/\/zerodean.com\/photography\/category\/photographer-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":260,"url":"https:\/\/zerodean.com\/photography\/photographer-marketing\/the-photographer-wants-you-to-believe-that-theyre-the-only-photographer-for-you\/","url_meta":{"origin":274,"position":4},"title":"The photographer wants you to believe that they&#8217;re the only photographer for you.","author":"Zero Dean","date":"January 1, 1993","format":false,"excerpt":"The photographer wants you to believe that they're the only photographer for you. Often a photographer trying to gain your business will in some way try to convince you that they're the only photographer available to help meet your specific needs. Sometimes this may actually be true, depending on where\u2026","rel":"","context":"In &quot;Photographer Marketing&quot;","block_context":{"text":"Photographer Marketing","link":"https:\/\/zerodean.com\/photography\/category\/photographer-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":263,"url":"https:\/\/zerodean.com\/photography\/photographer-marketing\/the-photographer-claims-to-be-very-affordable\/","url_meta":{"origin":274,"position":5},"title":"The photographer claims to be very &#8220;affordable&#8221;.","author":"Zero Dean","date":"January 1, 1993","format":false,"excerpt":"The photographer claims to be very \"affordable\". Regardless of what they charge, every photographer is \"affordable\" to someone. That may not be you. Being \"affordable\" is obviously relative to what every individual thinks they can \u00a0or should pay for a photo shoot. So obviously a photographer calling themselves affordable doesn't\u2026","rel":"","context":"In &quot;Photographer Marketing&quot;","block_context":{"text":"Photographer Marketing","link":"https:\/\/zerodean.com\/photography\/category\/photographer-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/zerodean.com\/photography\/wp-json\/wp\/v2\/posts\/274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zerodean.com\/photography\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zerodean.com\/photography\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zerodean.com\/photography\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zerodean.com\/photography\/wp-json\/wp\/v2\/comments?post=274"}],"version-history":[{"count":0,"href":"https:\/\/zerodean.com\/photography\/wp-json\/wp\/v2\/posts\/274\/revisions"}],"wp:attachment":[{"href":"https:\/\/zerodean.com\/photography\/wp-json\/wp\/v2\/media?parent=274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zerodean.com\/photography\/wp-json\/wp\/v2\/categories?post=274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zerodean.com\/photography\/wp-json\/wp\/v2\/tags?post=274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}