{"id":265,"date":"1993-01-01T12:00:00","date_gmt":"1993-01-01T12:00:00","guid":{"rendered":"http:\/\/headshotsadvice.com\/?p=265"},"modified":"2020-04-28T15:26:34","modified_gmt":"2020-04-28T19:26:34","slug":"the-headshot-photographer-claims-that-their-headshots-will-get-you-work","status":"publish","type":"post","link":"https:\/\/zerodean.com\/photography\/headshot-photographer-marketing-tactics-exposed\/the-headshot-photographer-claims-that-their-headshots-will-get-you-work\/","title":{"rendered":"The headshot photographer claims that their headshots will get you work."},"content":{"rendered":"

Photographers like to use statements in their marketing that show you the benefits of working with them vs. others. While this is “Marketing 101”, not every claim being made is as straightforward as it first appears and it helps to understand when you are being manipulated.<\/p>\n

What do actors want?<\/strong> To work.
\nHow do actors get work?<\/strong> A headshot is most often an important part of the process.<\/p>\n

Therefore, it seems reasonable to claim:<\/h2>\n

The photographer will provide headshots that will “get you work”.<\/h2>\n

This is sort of a trick statement. While it is possible that a great headshot will get you called in by a casting director, it is entirely up to you and your acting chops to seal the deal. A headshot alone will not get you work.<\/p>\n

And even if you have a fantastic or flawless headshot that may get you called in for numerous auditions, if you don’t actually look like your headshot, that’s going to work against you.<\/p>\n

The photographer will provide headshots that will “get your foot in the door”.<\/h2>\n

This is actually more accurate than the “will get you work” statement above, but still a little tricky. There’s really no guarantee that any headshot will ever get your foot in the door, but if you have a look a casting director feels is appropriate for a part, then it’s a good start.<\/p>\n","protected":false},"excerpt":{"rendered":"

Photographers like to use statements in their marketing that show you the benefits of working with them vs. others. While this is “Marketing 101”, not every claim being made is as straightforward as it first appears and it helps to understand when you are being manipulated. What do actors want? To work. How do actors … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"generate_page_header":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-265","post","type-post","status-publish","format-standard","hentry","category-headshot-photographer-marketing-tactics-exposed"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":255,"url":"https:\/\/zerodean.com\/photography\/headshot-photographer-marketing-tactics-exposed\/the-photographer-claims-to-have-a-totally-unique-process-to-create-headshots\/","url_meta":{"origin":265,"position":0},"title":"The photographer claims to have a totally unique “process” to create headshots.","author":"Zero Dean","date":"January 1, 1993","format":false,"excerpt":"The photographer claims to have a totally unique \"process\" to create headshots. While the photographer may have a totally unique process to create their headshots, it's not rocket science. A headshot is a photo of a person's head. Face forward (obviously not the back of the head!). It should be\u2026","rel":"","context":"In "Headshot Photographer Marketing Tactics Exposed"","block_context":{"text":"Headshot Photographer Marketing Tactics Exposed","link":"https:\/\/zerodean.com\/photography\/category\/headshot-photographer-marketing-tactics-exposed\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":55,"url":"https:\/\/zerodean.com\/photography\/all-about-headshots\/what-is-a-headshot\/","url_meta":{"origin":265,"position":1},"title":"What is a Headshot? The Basics.","author":"Zero Dean","date":"January 1, 1993","format":false,"excerpt":"What is a headshot? What is a headshot for? A headshot is, in most cases, an 8\"x10\" photo taken of a model or actor. A headshot commonly encompasses a subject's head and shoulders, with the focus being almost completely on the subject's face. However, some \"headshots\" can often include as\u2026","rel":"","context":"In "All About Headshots"","block_context":{"text":"All About Headshots","link":"https:\/\/zerodean.com\/photography\/category\/all-about-headshots\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":280,"url":"https:\/\/zerodean.com\/photography\/headshot-photographer-marketing-tactics-exposed\/the-photographer-claims-that-professionals-are-the-only-ones-who-can-get-your-headshots-done-right\/","url_meta":{"origin":265,"position":2},"title":"The photographer claims that professionals are the only ones who can get your headshots done right.","author":"Zero Dean","date":"January 1, 1993","format":false,"excerpt":"Professional photographers are the only people who can get your headshots done right. Right? Wrong. It is entirely possible for anyone with a decent camera to capture a stunning headshot. Sometimes your \"buddy with the camera\" can get good shots, too. But in many cases, getting that shot will take\u2026","rel":"","context":"In "Headshot Photographer Marketing Tactics Exposed"","block_context":{"text":"Headshot Photographer Marketing Tactics Exposed","link":"https:\/\/zerodean.com\/photography\/category\/headshot-photographer-marketing-tactics-exposed\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":252,"url":"https:\/\/zerodean.com\/photography\/headshot-photographer-marketing-tactics-exposed\/not-working-with-them-could-jeopardize-your-acting-career\/","url_meta":{"origin":265,"position":3},"title":"They imply that not working with them could jeopardize your acting career.","author":"Zero Dean","date":"January 1, 1993","format":false,"excerpt":"The headshot photographer implies that if you don't work with them, it could jeopardize your acting career. This is a scare tactic intended to motivate you through fear. Of all the good reasons to work with a photographer, making the decision to do so out of fear is not one\u2026","rel":"","context":"In "Headshot Photographer Marketing Tactics Exposed"","block_context":{"text":"Headshot Photographer Marketing Tactics Exposed","link":"https:\/\/zerodean.com\/photography\/category\/headshot-photographer-marketing-tactics-exposed\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":258,"url":"https:\/\/zerodean.com\/photography\/headshot-photographer-marketing-tactics-exposed\/the-photographer-claims-that-studio-headshots-are-better-than-natural-light-headshots\/","url_meta":{"origin":265,"position":4},"title":"The photographer claims that studio headshots are better than natural light headshots.","author":"Zero Dean","date":"January 1, 1993","format":false,"excerpt":"The photographer claims that studio headshots are better than natural light headshots\u00a0(or vice versa). Studio photography can provide some benefits over shooting in natural light, such as working in a strictly controlled environment (climate, lighting, background), but can also make all photographs in this environment appear very similar to each\u2026","rel":"","context":"In "Headshot Photographer Marketing Tactics Exposed"","block_context":{"text":"Headshot Photographer Marketing Tactics Exposed","link":"https:\/\/zerodean.com\/photography\/category\/headshot-photographer-marketing-tactics-exposed\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":63,"url":"https:\/\/zerodean.com\/photography\/all-about-headshots\/where-to-get-headshot-critiques-and-feedback\/","url_meta":{"origin":265,"position":5},"title":"Where to get headshot critiques and feedback?","author":"Zero Dean","date":"January 1, 1993","format":false,"excerpt":"Headshot critiques and feedback, who can you trust? As your headshot is intended to be an accurate representation of what you look like, one should be careful about the feedback sometimes given by certain individuals. And by that I mean the people that you are most likely to get feedback\u2026","rel":"","context":"In "All About Headshots"","block_context":{"text":"All About Headshots","link":"https:\/\/zerodean.com\/photography\/category\/all-about-headshots\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/zerodean.com\/photography\/wp-json\/wp\/v2\/posts\/265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zerodean.com\/photography\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zerodean.com\/photography\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zerodean.com\/photography\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zerodean.com\/photography\/wp-json\/wp\/v2\/comments?post=265"}],"version-history":[{"count":0,"href":"https:\/\/zerodean.com\/photography\/wp-json\/wp\/v2\/posts\/265\/revisions"}],"wp:attachment":[{"href":"https:\/\/zerodean.com\/photography\/wp-json\/wp\/v2\/media?parent=265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zerodean.com\/photography\/wp-json\/wp\/v2\/categories?post=265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zerodean.com\/photography\/wp-json\/wp\/v2\/tags?post=265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}